The red ‘hop-on hop-off’ buses have arrived in Rotterdam, a telltale sign that the city has become a tourist destination. Rotterdam Partners, responsible for the city’s marketing strategy, have clearly done a great job. But what are the benefits of these growing numbers of tourists for cultural heritage institutions? And do city marketers need art and culture in order to ‘sell’ the city? On the 15th of June, Night Shift will be dedicated to the relationship between City Marketing and cultural heritage. Studio VOLLAERSZWART will be talking about their city dressing project in The Hague. To honour the 100th anniversary of De Stijl, they dressed the city in primary colours. …